What innovative approaches could cosmetics brands use to empower individuals to define beauty on their own terms, amidst prevalent beauty ideals?

ANSWER: Cosmetics brands can empower individuals by promoting inclusivity with diverse models and shade ranges, customizable products that cater to unique features, and campaigns that celebrate individuality. Interactive platforms for sharing personal beauty stories and tutorials by real users can foster community and authenticity. Highlighting the emotional and creative aspects of makeup, rather than focusing solely on corrective use, encourages self-expression and redefines beauty beyond traditional ideals.