How should health businesses evolve to remain transparent and accountable in managing patient data with the rise of digital health innovations?

ANSWER: Health businesses must prioritize data protection and patient consent, regularly auditing and updating security measures. Transparency is key; businesses should clearly inform patients about how their data is used and obtained consent. Adopting privacy-by-design approaches in digital innovations, ensuring compliance with regulations like HIPAA, and engaging in open dialogue with patients about data practices will enhance accountability and trust in the digital healthcare landscape.