What ethical responsibilities should cosmetic companies prioritize to positively shape society's view on beauty and self-image?

ANSWER: Cosmetic companies should prioritize inclusive representation in marketing, ensuring diverse models of all skin tones, ages, and body types are depicted. They should also avoid digital alterations that create unrealistic beauty standards. Companies ought to be transparent about product ingredients and sourcing, champion cruelty-free testing, and promote positive messaging that emphasizes individuality and self-care over perfection. Prioritizing these ethical practices can help cultivate a more accepting and healthy perception of beauty in society.