How do businesses effectively measure the intangible assets like company culture, and what impact does this have on long-term success?

ANSWER: Businesses measure intangible assets like company culture through employee surveys, attrition rates, and engagement metrics. Good culture attracts talent, enhances performance, and fosters innovation, driving long-term success by improving reputation, customer satisfaction, and operational efficiency. Continuous culture evaluation helps in strategic decision-making, ensuring alignment with company values and objectives for sustainable growth.