What are the implications of deepfake technology on society's trust, and how can we maintain authenticity in a digital world?

ANSWER: Deepfake technology undermines societal trust, enabling the creation of convincing false media that can spread misinformation, damage reputations, and manipulate public opinion. To maintain authenticity in a digital world, we need robust digital literacy programs, verification tools, and watermarking technologies to distinguish genuine content from fakes. Additionally, stringent regulations and ethical standards for content creation and distribution must be established to deter malicious use and hold perpetrators accountable.