Many don't realize that the negative space in logo design can be as impactful as the primary elements. Consider FedEx's logo: between the 'E' and 'x' lies a hidden arrow, symbolizing speed and precision. This clever use of negative space enhances brand storytelling and is a hallmark of thoughtful design. What subtle details have you noticed in your favorite logos, and how do they contribute to the brand's message? Share your observations; let's explore the unsung art of negative space together!