Did you know the most effective logos often contain hidden meanings or messages? Take the FedEx logo, for instance. Within the negative space between the 'E' and 'x' lies a perfect arrow, symbolizing speed and accuracy. This clever use of negative space invites the audience to look closer and subconsciously reinforces the brand’s message. It's these subtle design elements that transform a simple logo into a memorable visual story. Have you ever noticed intriguing details hidden in other logos? Share your discoveries!