Digital marketing is often associated with immediacy, but did you know it's deeply rooted in psychological principles? The 'mere-exposure effect' plays a pivotal role. It posits that consumers are more likely to prefer a brand simply because they're familiar with it. Marketers leverage this by ensuring consistent, repetitive exposure across channels. This subliminal bonding shapes preferences and drives conversions subtly over time. Share your own fascinating digital marketing insights—what's a strategy that made you rethink the power of online advertising?