How do digital marketing strategies need to evolve in response to increasing consumer ad fatigue and the rise of ad blockers?

ANSWER: To combat ad fatigue and ad blockers, digital marketers should prioritize user experience by creating valuable, relevant content and leveraging personalization. Focus on inbound strategies like SEO, content marketing, and engaging organically through social media. Encourage user-generated content and invest in influencer partnerships for authenticity. Utilize data analysis to understand your audience and refine strategies. Embrace new formats like interactive ads or native advertising to provide non-intrusive, interest-based experiences. Adapt by maximizing owned channels like email for direct, consent-based communication.