Digital marketing often harnesses the power of psychological phenomena like social proof. For instance, user-generated content (UGC) can sway purchase decisions more than branded ads. A simple customer selfie with a product might convert better than a high-budget campaign. Such content feels authentic, driving trust and engagement. Have you noticed UGC impacting your shopping habits or brand perceptions? I’d love to hear about your experiences or any other psychological tricks you’ve observed in digital marketing!