How can brands incorporate interactive content into their digital marketing strategies to enhance user engagement and drive conversions?

ANSWER: Brands can boost engagement and conversions by integrating interactive content like quizzes, polls, augmented reality (AR) experiences, and interactive videos. This encourages active participation, increasing the time users spend interacting with the brand. Personalized results from quizzes or polls can lead to tailored product recommendations, driving sales. AR allows customers to visualize products in real life, enhancing the decision-making process. Gamification elements such as badges and leaderboards can also motivate users to engage more deeply, leading to increased conversion rates.