ANSWER: Businesses can maintain the 'human touch' in customer service by blending automation with personalization. Implement personalized communication through CRM systems, use chatbots for basic inquiries, and ensure easy access to human agents for complex issues. Train staff to empathize and actively listen. Utilize video calls and personalized emails to create a more direct connection. Regular feedback loops and continuous improvement in automated responses ensure the service remains customer-centric and humanized.