Did you know psychology plays a pivotal role in marketing? The mere-exposure effect, or the idea that people develop a preference for things simply because they are familiar with them, guides many advertising strategies. Brands repeatedly expose us to their messaging and logos to leverage this principle, fostering trust and preference unconsciously. This psychological tactic subtly shapes our consumer habits more than we realize. So next time you favor a brand, ponder - is it love or just familiar? Share your thoughts or any marketing psychological tricks you've noticed!