Did you know that the mere-exposure effect in marketing shows that consumers prefer familiar items over new ones? It's why brands often saturate markets with ads — familiarity breeds favorability. It's not just about the number of times we see an ad, but the subtle affinity building through repeated exposure. Think of a jingle you can't forget, or a logo you recognize anywhere; that's the mere-exposure effect at work. Now, what's a marketing phenomenon that's caught your attention? Share your marketing insights or a fact that's intrigued you!