Did you know that colors in marketing can improve brand recognition by up to 80%? This phenomenon, known as color psychology, indicates that specific colors evoke certain emotions and can significantly influence consumer behavior. For instance, red is often associated with excitement and urgency, often used in clearance sales. Blue conveys trust and security, common in banks’ branding. Observe your reaction to colors in ads and logos. Do they affect your perception or decisions? Share how colors sway your choices!