What are the ethical implications of neuromarketing techniques, and how can marketers responsibly harness cognitive insights to influence consumer behavior?

ANSWER: Neuromarketing raises ethical concerns about consumer manipulation and privacy. Marketers must transparently disclose data usage, obtain informed consent, and avoid exploiting vulnerabilities. Responsible use means applying insights to improve user experience and product relevance rather than creating undue influence, ensuring that marketing practices prioritize consumer welfare and ethical standards alongside business objectives.