How can marketers effectively utilize influencer marketing to establish credibility and authenticity, while avoiding potential pitfalls such as influencer saturation and lack of audience trust?

ANSWER: Marketers should select influencers whose values align with their brand to maintain authenticity. Building long-term partnerships rather than one-off promotions can foster trust. To avoid saturation, they should prioritize quality over quantity, tapping niche influencers with engaged followings. Transparency, through clear disclosure of sponsored content, is crucial to sustain audience trust. Monitoring engagement metrics also helps ensure the partnership delivers genuine interactions and resonates with the target audience.